LUV Branding

The LUV platform is a hub for a talented team of creators and experts who specialize in developing state-of-the-art virtual set concepts and designs. Drawing on their extensive experience in the gaming, broadcast, and entertainment industries, they consistently deliver outstanding results that meet the real-time needs of their clients.

To ensure that their brand identity reflects their mission and appeals to their growing B2B and B2C audiences, they enlisted my help in developing a flexible and cohesive visual identity system.

Service

Brand Identity
Visual Identity System
POS Design

Animation
Brand Activation
Website Design

Client

LUV

Year

2021

Branding style guide

Visual Identity:

A logo that tells a story

To reflect Groupe Media TFO's mission of creating innovative and engaging content, we developed a unique logo that is both distinctive and meaningful. The logo features a stylized letter "T" that is formed by two curved lines, evoking a sense of motion and energy. The typography of the identity system is modern and sleek, conveying a sense of sophistication and professionalism. To further enhance the brand's visual appeal, we selected a vibrant and diverse color palette that captures the spirit of creativity and innovation. Overall, the Groupe Media TFO visual identity is designed to communicate the brand's values and vision, while also standing out in a crowded marketplace.

Logo concepts

Video Animation

Visual Identity:

A versatile and unique design language

I have developed a unique and adaptable design language that embodies the innovative and captivating essence of the LUV brand. Drawing inspiration from the brand's aim to connect with its audience, I have created a variety of packaging designs. This design language serves as the basis for the LUV brand's visual identity across all its media platforms, offering viewers a consistent and memorable experience. Whether on television, online, or in print, the LUV brand's visual identity is designed to make a bold and lasting impact.

Full responsive website

To attract new prospects, I developed the LUV brand by showcasing its comprehensive set of production tools. Their one-stop-shop approach offers clients live, pre-taped, and live-streamed productions and events, as well as planning, pre-production, design, and real-time production in virtual worlds. Through targeted marketing campaigns, I highlighted their expertise and commitment to delivering high-quality productions that meet their clients' needs.