J.Sidali
LUV Branding
The LUV platform is a hub for a talented team of creators and experts who specialize in developing state-of-the-art virtual set concepts and designs. Drawing on their extensive experience in the gaming, broadcast, and entertainment industries, they consistently deliver outstanding results that meet the real-time needs of their clients.
To ensure that their brand identity reflects their mission and appeals to their growing B2B and B2C audiences, they enlisted my help in developing a flexible and cohesive visual identity system.
Service
Brand Identity
Visual Identity System
POS Design
Animation
Brand Activation
Website Design
Client
LUV
Year
2021
Branding style guide
Visual Identity:
A logo that tells a story
​
To reflect Groupe Media TFO's mission of creating innovative and engaging content, we developed a unique logo that is both distinctive and meaningful. The logo features a stylized letter "T" that is formed by two curved lines, evoking a sense of motion and energy. The typography of the identity system is modern and sleek, conveying a sense of sophistication and professionalism. To further enhance the brand's visual appeal, we selected a vibrant and diverse color palette that captures the spirit of creativity and innovation. Overall, the Groupe Media TFO visual identity is designed to communicate the brand's values and vision, while also standing out in a crowded marketplace.
Logo concepts
Video Animation
Visual Identity:
A versatile and unique design language
​
I have developed a unique and adaptable design language that embodies the innovative and captivating essence of the LUV brand. Drawing inspiration from the brand's aim to connect with its audience, I have created a variety of packaging designs. This design language serves as the basis for the LUV brand's visual identity across all its media platforms, offering viewers a consistent and memorable experience. Whether on television, online, or in print, the LUV brand's visual identity is designed to make a bold and lasting impact.
